Mike Mitaro

mike-1Led by beer industry consultant Mike Mitaro, Brewers Advisory Group is comprised of specialists in various fields such as marketing, retail selling, distributor management and problem solving. Our team works together to meet the needs of our clients and bring extensive experience to solve the issues at hand.

Mike Mitaro is a leading beer industry expert, regularly sought by large and small breweries for his insights into the inner workings of brewing companies and distributors. Mike has appeared in prominent consumer and trade publications, including The New York Times, FORTUNE Magazine, Modern Brewery Age, and others.

Mike served as President and CEO of Carlsberg USA Inc. from 2004–2009, leading the #4 global brewer in the United States. He then acquired Carlsberg USA as a standalone business and sold it several years later to a strategic buyer.

Prior to his work with Carlsberg, Mike founded and operated the Rheingold Brewing Company, a New York City based contract craft brewery, serving as Chairman and CEO. After six years of brand building and selling in the streets of New York, he sold his interest to an investor group and left the brewery a year later to start a new company.

Mike has held executive positions in marketing, sales and general management in both corporate and entrepreneurial environments, and established a track record of identifying market opportunities and building brands.

Mike has an MBA from the University of Michigan.