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How to Survive Price Competition and Emerge a Winner

Three Rules to Live By 1. The consumers will pay for your brand if they want it. That means great beer that’s fresh when they drink it; a brand people identify with; a taproom where they want to… Read More

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15 Packs Are a Harbinger of Death for Craft Beer

There has been a lot of talk and writing about 15 packs lately. I was there for the first 15 pack, a long time ago, as a young marketing manager just starting out in the beer business. It… Read More

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10 Rules to Get the Most From Your Distributors in 2018

There’s an old saying about distributors… “George Washington makes every decision”. Like most old sayings, it is true. Distributors are expert financial managers. Those who were not were bought out a long time ago. If you ever wonder… Read More